FIS 2025 is being held at the Metropolitano: the key event for franchise expansion
- The event was very well received by leading franchise brands
currently expanding and service companies. - Around 150 professionals learnt about all the latest developments at FIS2025.
Madrid, 26 March 2025.
Under the slogan “Brands that Stir Passions”, the Riyadh Air Metropolitano Stadium hosted the
official launch of the Franchise Innovation Summit (FIS 2025), the key event for the franchising sector which
will bring together more than 120 expanding brands and 3,000 entrepreneurs, self-employed professionals, business owners, franchisees, multi-franchisees,
and investors on 15 and 16 October this year.
The event featured an opening address by the Spanish Franchise Association (AEF),
the organiser of FIS, delivered by its president Luisa Masuet, who emphasised that “FIS 2025 will bring together franchisees,
entrepreneurs, investors and multi-franchisees of the very highest calibre, guaranteeing expansion opportunities for brands.
She highlighted the strength of the franchise model, as well as the great diversity of businesses and activities, ranging from
established brands in the market to new emerging concepts for both B2B and B2C within the franchise model.”
Mª Eugenia López, Head of Specialised Businesses at BBVA, spoke, emphasising that “our financial institution,
once again this year, is backing FIS as a tool to continue driving entrepreneurial activity through the franchise model,
as one of the main sponsors of FIS 2025, promoting the event and its content”.
The official presentation session provided the setting to introduce the FIS 2025 Organising Committee,
comprising the following companies: Eroski, Provalliance, La Mafia se Sienta a la Mesa, Grupo
La Despensa, Mobalpa, Comess Group, Midas, Food Delivery Brands, Carrefour, Anytime Fitness, Alsea, Carmila and FoodBox.
A perfect representation of leading brands across different sectors.
Some of the members of the Organising Committee took part in a round-table discussion chaired by Eduardo Abadía,
executive director of the AEF. Among the topics discussed were the challenges facing the sector, the profile of franchisees
in the coming years, and the role of artificial intelligence in retail.
Eduardo Abadía noted that “FIS 2025 is the sector’s major event, where the AEF
we are creating a platform that brings together franchises, entrepreneurs, investors, CEOs, professionals from the
franchising ecosystem and experts in an exclusive space for networking, innovation and business
opportunities, combining a showroom of expanding brands with a trends summit that will shape the future of the sector”.
Among the views shared on current challenges and opportunities, FoodBox’s
development director, Nacho Poblaciones, emphasised: “the sector’s strong present and even brighter future”,
a view shared by the rest of the panellists. Meanwhile, Belén Mahiques, director of
expansion at Provalliance, highlighted “the golden age of the franchise model, at a time of economic uncertainty,
thanks to the support provided by having an established brand behind it”.
Javier Salas, expansion director at La Mafia se Sienta a la Mesa, spoke of the
need to ‘professionalise franchisees’, to which Iván Martín, franchise director at Telepizza,
added that ‘the franchisee must have a solid foundation and you have to be patient until you find the right one’. Finally,
Joaquín Martínez, from Grupo La Despensa, highlighted the FIS “as a great opportunity for us, for
franchises and, above all, for future franchisees”.
About the Franchise Innovation Summit (FIS)
The Franchise Innovation Summit is the leading event in the franchising sector,
organised by the Spanish Franchise Association (AEF), which brings together leading brands, entrepreneurs and investors
to drive the growth of the franchising model in Spain and internationally. The event will take place on
15 and 16 October in Madrid.
For further information:
Contact: Lorenzo Alconero Sainz-Rozas
Email: prensa@show2be.com
Website: https://franchiseinnovationsummit.com
Mobile: 647 11 01 47