Franchise Innovation Summit 2024 unveils the key themes of the FIS 4.0 Congress
- The conference will take place on 13 and 14 November at the Casa de Campo Convention Centre in Madrid
- The programme will cover four main themes: Innovation, Sustainability, Technology and Growth Strategies
Madrid, 3 September 2024
Organised by the Spanish Franchise Association, the Franchise Innovation Summit (FIS) is set to establish itself as the leading professional gathering for leaders, visionaries and entrepreneurs in the franchise sector.
At FIS – a major platform for transformation – innovation, technology, networking, knowledge and sustainability will come together to create and drive business opportunities amongst attendees.
FIS 4.0: A cutting-edge technical approach for an evolving industry
The FIS technical conference programme offers a highly inspirational, disruptive and practical approach, aiming to provide participants with tools, knowledge and strategies through high-level debates, interactive workshops and round-table discussions with experts leading the global transformation of franchising. This will enable attendees to anticipate changes and position themselves as leaders in a constantly evolving and competitive market.
The programme for the FIS4.0 Congress is structured around four main thematic areas: Innovation, Sustainability, Technologies and Growth Strategies.
1. Innovation and Digital Transformation in Franchising
Technology is redefining the franchise business model, with digitalisation serving as a key driver of competitiveness, profitability and operational efficiency. Emerging trends such as artificial intelligence, cybersecurity, automation and Big Data will be explored, offering attendees practical strategies for integrating these innovations into their processes, improving the customer experience and optimising business management.
2. Technology-Driven Marketing and Customer Experience
In a world where connecting with customers is more crucial than ever, franchises can harness technology-driven marketing to create unique and personalised experiences. From omnichannel strategies to artificial intelligence applied to marketing, the session will present success stories and practical tools to boost customer loyalty, improve conversion rates and stand out in a saturated and highly competitive market.
3. Empowered Franchises: Responsible Entrepreneurship and Sustainable Development
This thematic area will explore how franchises can lead with purpose by adopting sustainable and socially responsible business practices. It will analyse franchise models that combine profitability with a positive impact on society and the environment, highlighting the role of responsible entrepreneurship as a key differentiator in the industry.
4. Growth Strategies: Scalability and Internationalisation
Focusing on the key factors for scaling up and expanding a franchise nationally and internationally, this session will identify the best strategies for market selection, adapting business models and overcoming cultural and logistical barriers, ensuring that every step towards growth is underpinned by a solid and well-executed strategy.
“At the Franchise Innovation Summit 2024, we will explore the most disruptive trends transforming the franchise sector, from innovation and sustainability to technology and growth strategies. This event is a unique opportunity to be inspired, to connect and to strengthen our capabilities to lead the future of our sector”
Luisa Masuet, president of the Spanish Franchise Association
In addition to the technical sessions, FIS will feature a showroom showcasing innovative brands, networking and advisory zones, and interactive areas where attendees can experiment with the latest technologies applied to the sector. The programme is rounded off with innovation labs and consultancy spaces, where experts will provide personalised advice to entrepreneurs and franchisees seeking to boost their competitiveness.
About the Franchise Innovation Summit
The Franchise Innovation Summit is an event organised by the Spanish Franchise Association, designed to become the epicentre of innovation and knowledge in the sector. With a phygital approach, FIS is not confined to the two days of the event, but extends throughout the year, creating an active community of professionals committed to the future of franchising.