FIS SUMMIT 2025: No one wants to miss the big party of the franchise
Madrid, October 3, 2025
On October 15 and 16, no one wants to miss the great franchising celebration. Madrid will host the second edition of the Franchise Innovation Summit (FIS), the largest professional meeting in the franchising sector, which will turn the city into the capital of innovation and business expansion.
The content program for the Main Auditorium, the congress heart of the event, will bring together executives, experts and leading brands to discuss the major challenges and opportunities of franchising both in Spain and in the international market.
Retail, marketing and new opportunities, to kick off FIS2025
The first day will begin with a session on the franchise model in supermarket chains and proximity markets, featuring the participation of Alcampo, Carrefour Express, Eroski and Grupo Día, under the direction of Mar Calderón, director of the sector publication Food Retail & Service.
The morning block will also include a presentation on Digital Marketing and Branding in Franchising, with Carolina Iguaz (Chief Business Officer of the digital marketing agency Wanatop) and Javier Salas (Expansion Director of Grupo LMSSM), as well as a debate panel on signature retail and the first Cities & Franchising Forum, with municipal representatives from Toledo, Pozuelo de Alarcón, La Nucía, Chiclana and Palencia.
In the afternoon, the focus will be on new franchise concepts and services, with brands such as Aw Lab, True Gamers, Natuzzi and the Mobalpa–Socoo’c group, as well as the FCI talk on the keys for the franchise investor. The day will close with a debate on “Brands that grow in small cities,” featuring Brooklyn Fitboxing, Midas, U’Retail and Ayuda TPymes, moderated by BBVA, the event’s main sponsor.
October 16: real estate sector, wellness and the fitness world
On the second day, the congress will begin with a block dedicated to real estate franchises, with brands such as Garanty Home, Carmila, Casafari and Remax. Next, some innovative models in the aesthetics, health and beauty sector will be presented, featuring the participation of Provalliance, Marco Aldany, Depilconcept, Depilife and d’uñas.
Another key moment of the day will be the panel dedicated to the fitness and wellness sector, with speakers from Anytime Fitness Iberia, Energie Fitness, L’Orange Bleue, Trib3/Pilat3s, Fit Brands International, NIL Fitness and Curves España, moderated by Manel Valcarce (Valgo).
Sustainability will also have a prominent space with a talk organized and moderated by BBVA.
FIS 2025 will close with the Mediterranean Forum: 2025 Invited Business Community, which will highlight business cooperation with this region, and with the presentation of the FIS 2025 Hackathon project.
With hours from 9:30 am to 6:30 pm, FIS 2025 is consolidating itself as the great showcase of franchising innovation, and puts within reach of professionals, investors and entrepreneurs a unique agenda to discover trends, learn about success stories and anticipate the future of the sector.